10 am to 6 pm

Monday to Sunday

66 – Z Commercial Area

Phase III, DHA, Lahore,

+92 42 111 150 150

info@valuegroup.com.pk

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  • Value Group proudly provides the following executive services:
  • Sale / Purchase of Commercial / Residential Properties
  • Rental of Commercial / Residential Properties
  • Leasing of Commercial / Residential Properties
  • Investment and Land Speculation
  • Property Management
  • Agricultural Land
  • Ware Houses
  • Farm Houses
  • Construction

Value Associates is proudly operating through various offices across Pakistan and abroad. The local offices are established in Islamabad, Karachi with four executive offices in Lahore. Having a strong network in United Arab Emirates, United Kingdom, United State of America, Canada, Australia and many more makes Value Associates a distinguished company.

The company provides comprehensive real estate marketing solutions from research and analysis to project development phasing, sales and marketing, and after sales services. The impressive clientele includes overseas and home country’s clients including DHA, Air Avenue, Central Park, Commoners Sky Gardens, Defence Raya, Eden City, Flower Valley, Lake City, Model Town etc.

Market Segmentation:

  • Macro Market Segmentation
  • Micro / Customer Segmentation & Targeting based on Geography (Location, Proximity, Belongingness)
  • Demographics (Lifestyle, Education, Income, Purchase History)
  • Usage Based (Genuine Buyer / Investor) Available Touch-points (Media use, Direct sales etc.)

Financial & Commercial Feasibilities:

  • Financial Feasibility
  • Opportunity Cost Model
  • Discounted Cash Flow Mode
  • Project Life Cycle Value
  • Development Feasibility
  • Commercial & Marketing Feasibility

Perceptual Positioning:

  • Attribute Based
  • Need Matching l Lifestyle
  • Quality vs Value for Money
  • End User
  • Individual vs Corporate Customers
  • Investors vs Actual Buyers
  • Vis-à-vis the Competition

Value Associates offers complete real estate marketing solutions to clients. These include Research & Analysis, Project Conceptual Development, Financial & Commercial Feasibilities, Master plan, and Design & Layouts. Market Segmentation and Branding, Perceptual Positioning, Identity, Onsite Branding, Landscaping, Development & Phasing, Sales Network Development, Call Center Management, Project Advertising, marketing & Promotions, New Media Marketing, and Market Monitoring & Crises management.

Master Plan, Design and Layouts

  • Concept Plans
  • Aerial & Spatial
  • Public Infrastructure & Amenity
  • Location Maps
  • Site Plans
  • Model & Prototypes
  • Scale Models
  • Actual Product Prototypes
  • 3d Virtual Tours

Project Branding

  • Photography Services
  • Graphic Design
  • Print Design
  • Website
  • Brochures & Catalogs

Sales Network Development

  • Distributors/Agents Networking
  • In-House / On-site Sales Force
  • Telemarketing
  • Call Center Development
  • Call Center Management
  • Sales Center Development
  • On-site & Off Site Sales

New Media Marketing

  • Website Development & Optimization
  • Google Network Advertising
  • Social Media Promotion Management
  • Referral Marketing
  • Product Specific Applications
  • Mobile SMS

Research & Analysis

  • Market Research
  • Market Intelligence
  • SWOT Analysis
  • Location Analysis
  • Feasibility Studies
  • Life Cycle Analysis
  • Campaign Testing
  • Feedback Management

Project Concept Development

  • In real estate, product concept evolves slowly and cumulatively develops with time.
  • Physical & Spatial (Location, Type, Features, Land & Building Size)
  • Architectural (Layout, Style, Shape, Materials)
  • True Quality Infrastructural, Environmental, Lifecycle)

Development & Phasing

  • Land & Building Development
  • Project Phasing
  • Product Categorization
  • Branding & Packaging
  • Re-Branding / Re-launching
  • Operation, Maintenance & Management l Value Offering

On-site Branding

  • Site identity
  • Landmarks & Gates
  • Site Branding
  • Streamers, Hoardings & Banners
  • Milestones
  • Preliminary Landscaping

Project Advertising & Promotion

  • Complete advertising & marketing solutions from A to Z with Pakistan’s biggest advertising network
  • Creative Strategy l Printing & Installations
  • Media Planning & Buying
  • Campaign & Responses Monitoring (24/7)
  • Media Management

Event Management

  • Sales Events with Value Associates own exclusive network of investors and real-estate dealers
  • Events in Partnership Media
  • Family Festivals at Project Site
  • Road Shows